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Guides, Tips, and Tools for Tradespeople

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Paid

Marketing

How Trades Should Use Social Media to Get More Enquiries

Most trades have a Facebook page or an Instagram account, but hardly anyone uses them in a way that actually brings in enquiries. This guide breaks down the platforms that work, how they fit together with your website and Google Business, and the simple steps you can take each week to look established and trustworthy online.
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Free

Marketing

Google Review Template Pack

A free pricing toolkit for UK trades. Includes simple calculators to help you work out your day rate, add margin to materials, and build accurate quotes — without the spreadsheet stress.
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Free

Marketing

Google Business Profile optimisation checklist

Your Google Business Profile is often the first thing customers see. Use this quick checklist to claim and verify your listing, fill every field, choose the right categories, add photos, post updates, collect and reply to reviews, and keep details consistent across the web. Finish with simple tracking so you can see which actions bring in calls.
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Free

Marketing

How to gather and use customer reviews effectively

Customer reviews are one of the quickest ways to build trust and win better enquiries. This quick start guide shows trades businesses how to ask for reviews by email or SMS, focus on Google, Facebook and Trustpilot, reply to every review like a pro, and display testimonials across your website and socials. You will also learn simple tools to automate requests and smart ways to reuse reviews in quotes and ads.
Blue banner image with the words Branding Basics for Tradesmen on the left and three wooden tiles on the right reading Build Your Brand. Clean, professional styling for a trades branding guide.

Free

Branding

Branding basics for tradesmen: creating a memorable brand

Build a brand your customers remember. This guide walks tradespeople through purpose, audience, values and differentiators, then covers names, taglines, colours, fonts, logos and voice. Finish by applying it consistently across your website, vans, uniforms and paperwork for a clear, professional presence that wins better jobs.
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Free

Website & Online

The ultimate guide to building a trades website that actually converts

Your website should make the phone ring. Learn the essentials for Websites for Tradespeople that convert, from page layout to reviews, schema and local keywords. Clear steps, quick wins and a £19 per month Starter option if you want it done for you.
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Free

Website & Online

How to make a tradesman’s website look more legit online in 20 minutes

Looking professional online doesn’t have to be complicated. In this post, we break down five quick fixes you can do in under 20 minutes to make your trade business look more trustworthy — from sorting your Google profile to finally ditching that old Gmail. No faff, just easy wins.
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Free

Website & Online

5 Homepage Mistakes Tradespeople Make (and How to Fix Them)

For tradespeople, your website's homepage is like the front of your van – it needs to look sharp and tell people exactly what you do. But many trades sites miss the mark with confusing layouts, vague text, or hidden contact info.

Let’s Get Your Website Started

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Get a website that works hard for your business – and doesn’t give you grief.

Whether you’re just starting out or need to sort your online presence, I’ll get you a website that brings in calls – No bull. No waiting weeks. No sales tactics.

Get in touch

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  • 07506895059
  • Unit 131577, PO Box 7169, Poole, BH15 9EL
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