If you’re a tradesperson with a website, or thinking about getting one, your homepage is the first thing most people see. It’s like the front of your van: clean and clear sends the right message. Scruffy or confusing? People move on.
At PipeDream Digital, we’ve built loads of tradesman websites, and we’ve seen the same mistakes again and again. Here’s how to avoid them.
1. No clear headline or intro
When someone lands on your homepage, they should instantly know what you do and where you work. A lot of trades websites either skip this or go vague like “quality solutions for your home.” What does that even mean?
Fix it: Say what you do in plain English. For example:
“Reliable plumbing and heating in Sheffield – 24hr callouts available.”
Straight to the point. No guessing.
2. No phone number at the top
You’d be surprised how many websites bury the contact details at the bottom. If someone’s in a hurry and can’t find your number, they’ll just call the next person on Google.
Fix it: Put your phone number right at the top of the page. Bonus points if it’s a “click to call” link for mobile users.
3. No real photos
People want to see who they’re hiring. A lot of trades websites use cheesy stock photos of fake plumbers or builders in spotless hi-vis. That doesn’t build trust.
Fix it: Use real photos of you, your van, or a job well done. Doesn’t need to be fancy – even a decent phone pic is better than a dodgy stock image.
4. No customer reviews
Word of mouth still matters, even online. If your homepage doesn’t show any kind of testimonial, you’re missing a chance to prove you’re trustworthy.
Fix it: Add 2–3 short quotes from happy customers. Ideally with their first name and area (e.g. “Dave – Nottingham”).
5. No clear next step
Your homepage should guide people. Want them to call? Book a quote? Message you on WhatsApp? Tell them.
Fix it: Use a clear call to action like:
“Call now for a free quote”
“Send us a message – we’ll reply within the hour”
Keep it simple and obvious.
Final tip: Don’t try to cram in everything
Your homepage isn’t your whole website. It’s just the welcome mat. Focus on being clear, helpful, and easy to contact. Leave the rest for your other pages (like services or FAQs).
If your current site is making some of these mistakes, don’t worry – we can help. Our £19/month starter website package sorts all this for you: clear layout, built for trust, and live in a week. No hassle, no hidden costs.
Want more tips like this? Join our free group for UK tradespeople: Behind the Tools.
